Magic Tavern is a renowned mobile gaming company known for its globally successful Match-3 titles, Project Makeover, and Matchington Mansion. With a loyal player base and a strong market presence, Magic Tavern was looking to unlock new avenues for sustainable growth. The challenge was to drive incremental user engagement and revenue through retargeting without sacrificing ROI or performance stability.
The campaign was launched across both Android and iOS platforms, each bringing its own set of complexities. While Android offered more flexibility in targeting and measurement, iOS presented a much bigger challenge due to the limitations introduced by Apple’s App Tracking Transparency (ATT) framework. These constraints made user-level tracking and attribution more difficult, requiring more advanced technology and smarter segmentation to maintain effectiveness.
The goal was clear: scale retargeting efforts while exceeding aggressive ROI targets and maintaining long-term growth across key KPIs such as CPI, CPA, and ROAS — all while overcoming the heightened targeting and measurement barriers on iOS.
To meet these goals, Magic Tavern needed a growth partner with a data-driven approach, platform-specific expertise, and proven experience in gaming retargeting at scale.
Magic Tavern partnered with Bigabid to enhance its retargeting strategy across Android and iOS. Bigabid’s advanced machine learning platform and dedicated APAC team worked closely with Magic Tavern to analyze user behavior, optimize campaign performance, and refine audience segmentation.
One of Bigabid’s key strengths lies in its versatile retargeting technology, specifically designed to navigate the complexities of both platforms. On iOS, where Apple’s App Tracking Transparency (ATT) framework limits user-level data, many advertisers struggle to effectively reach and monetize large portions of their audience. These privacy-related constraints often result in valuable iOS users being underutilized in retargeting strategies. However, Bigabid has developed sophisticated methods to engage these high-potential segments, using contextual and behavioral signals instead of relying solely on device IDs.
On Android, Bigabid complements its deterministic targeting with a broader reach and nuanced segmentation, ensuring coverage of key user cohorts across the funnel.
Throughout the partnership, the Bigabid APAC team provided hands-on support, consistently sharing optimization insights, testing new creative directions, and fine-tuning targeting parameters to drive better engagement. By maintaining a thoughtful balance between CPI, CPA, and ROAS, Bigabid enabled more efficient budget allocation and long-term campaign sustainability, laying the groundwork for continuous incremental growth.
The collaboration yielded impressive results right from the start:
The ongoing partnership was not just performance-driven — it was also collaborative. Magic Tavern’s team appreciated Bigabid’s proactive approach and transparency throughout the optimization process.
“Bigabid is a great growth partner to work with, provide transparency and bring incremental growth along the way.”
With retargeting playing an increasingly important role in user acquisition and engagement for mobile games, Magic Tavern continues to leverage Bigabid’s expertise to push the boundaries of growth for Project Makeover and Matchington Mansion. The strong alignment between both teams, coupled with Bigabid’s commitment to innovation and insight-sharing, positions this partnership for even greater success in the months ahead.
